Research: Our Target Audience

Audience profiling can be split into two different broad categories:
1) Demographic profiling
2) Psychographic profiling


Demographic profiling groups the audience into smaller groups based on variables such as age, gender, geographical area, class, economics, religion, sexuality etc. This method groups people according to the lives they lead or their social or economic status.  
We define target audience's using 'GRASS'  Gender, race, age, social status, our target audience would be:


G- Female
R-  All Races
A- 14-25
S - C1-E


Psychographic profiling assumes the audience to be complex and to have certain needs which must be gratified. Adverts thus aim to appeal to the audiences' emotions and psychological needs. Maslow's Hierarchy of Needs clearly addresses audience segmentation along these lines. According to Young and Rubicam's Cross-cultural Consumer Characteristics, there are four categories of audience: 
1) Mainstreamers, who are 40% of the market
2) Aspirers, people who're motivated by status
3) Succeeders, people who've already climbed the ladder and want to keep control of what they have.
4) Reformers, the group who want the world to be a better place.


Our target audience are Mainstreamers as the music we are using is from the R&B genre which is mainstream chart music therefore it will appeal to 40% of the market.

Below our Audience analyses for The Wanted's music video 'Glad You Came'

Anisha + Mehnan - Audiences

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