Research: Institution-Brands and Branding

Brand is more than a product as a brand is the particular make of the product. A brand often refers to more than one product. Branding is about creating an image that people link to a particular type of product. Therefor branding is more than advertising however advertising would be one part of the brandings grand plan.



Brands turn a product into something unique and special to help them sell and they work because they offer us a form of guarantee, a set of ready made values attatched to a product that we too can adopt upon purchase. Repeated buying of a product over time creates a friendship like a bond with the product.

Branding is important for music industrys as particular music genres have theire own music video style and iconography and branding helps to develop the artists own star iconography.
Therefor branding is important for our music video as we want to create a star for the R&B genre with his own style and iconography. We are using Chris Brown as inspiration as to how we want our artist to come across to the audience.