Evaluation Q4: Anisha

How did you use the media technologies in the contruction research planning and evaluation stages?


We used the programme 'In Design' to create our Four panels for the Album and for the magazine advert
Another programme we used was Photoshop this was very useful as we used it to make the photographs we took look more professional eg. Brightening the photo's and editing the background, however editing the background was time consuming as we had to cut out the image. This programme was quiet easy to use as we where already familiar with the tools that had to be used in it.

The programme we used for our actual music video is 'Final Cut' as this allowed us to cut and edit our video footage, it took us quiet a while to get use to this programme as it has alot of different tabs at the top which have a variety of effects and ways to edit the video eg. Chroma Key. The main advantage of using this programme for our music video was being able to cut scenes and change the background as there was alot of unwanted parts of the video which would have bored the audience if they wern't cut off and keeping the same background throughout the whole video would have also made the audience loose interest. We found the timeline in this programme quiet complicated however we managed to get use to it after a few lessons and where able to use this programme properly.

As well as Imac programmes we also made use of other media technologies such as

the camera to take photographs of the artist so we can use them for album cover adverts etc. the photos taken where good quality as it showed all the details and came out with bright colours we where also able to zoom in and out easily therefore we had no trouble using the camera at all.

Another type of fairly easy media technlogy we used was the video camera as this was needed to shoot our artist. This was easy to use as it was similar to the camera we where able to zoom in and out it also had other features such as balancing the brightness and colours etc. As we didn't want our music video to have a hand held effect we used a tripod in order to keep our video still, this didn't only keep our video still but also allowed us to take a variety of shots as we could make the tripod high, low etc which gave shots of different angels.

Green Screen was a verry important media technology we used because if it wasn't for this we wouldn't have been able to replace the background therefore we would have to go for location shoots which would waste alot of time and also wouldn't be part of the R&B genre as most R&B music videos are studio based.

For our research and planning we used Google, Blogger and Youtube.

We used google to research the different types of music genres and after choosing our genre 'R&B' we used it to research into that particular genre Youtube was also used for the same purpose as this allowed us to watch actual R&B videos giving us an idea of what these videos are about. We watched several different R&B music videos by several different artists on Youtube which helped us to spot the codes and conventions of these music videos eg: Expensive items, narrative

As our music video was studio based it was verry important that the correct lighting was used. We found it easy to set out the lights as we where able to adjust them (make them high low etc). Organising the lighting for our video and photographs didn't take us long however we feel that we could have done a better job of it as the lighting we used wasn't bright enough for some photo's and scenes of the music video when we uploaded it the computer, so we had to use programmes such as photoshop and Final Cut to brighten them if we got the lighting correct in all the photographs and video's then we could have got our final products finished quicker as we wouldn't have had to edit and brighten them.